British Telecom nixes unit
Blighty’s fledgling mobile TV sector is faltering following British Telecom’s decision to ax Virgin Mobile’s mobile TV operation less than a year after launch.
Death is due to lack of interest — less than 10,000 people signed up despite a $5 million marketing campaign featuring ex-“Baywatch” star Pamela Anderson.
Failure is blamed partly on the fact that the service only had five channels viewed on a clunky handset, nicknamed the lobster, which lacked the designer cred craved by young, style-conscious U.K. cell phone users,
Meanwhile, the European Commission is encouraging a competing mobile TV technology capable of offering a wider variety of stations.