Turner Broadcasting axes Toonami

Station to be replaced by Cartoonito

LONDON —Turner Broadcasting is revamping its portfolio of U.K. kids’ channels as the highly competitive British children’s market continues to evolve.

From May 24 one of its five stations, Toonami, will be axed following poor ratings to make way for beefed up pre-school service, Cartoonito.

Turner’s four remaining U.K. tyke offerings, Cartoon Network, Boomerang, Cartoon Network Too and Boomerang +1 will remain substantially unchanged.

However, some of Toonami’s better performing shows will transfer to Cartoon Network Too.

Additionally Cartoon Network, Cartoon Network Too and Cartoonito will all be rebranded.

Said Dee Forbes, senior vice president and general manager of Turner Broadcasting UK and Ireland: “These changes are designed to give Turner a broader kids’ proposition with an earlier entry point to our brands through the provision of a wholly preschool channel.

“Our audience can now grow with our brands, from Cartoonito to Boomerang to Cartoon Network and Cartoon Network Too.”

Added Cecilia Persson, vice President of programming, acquisition and presentation, Turner Kids Channels adds: “Cartoonito launched as a block in September 2006 with an array of popular programming including ‘Barney’, ‘Hi-5’ and more recently ‘Pororo.’

“It is a bright and happy destination that has been well received. The decision for it to become a full channel was backed by extensive research which indicated that a preschool channel works best when it matches the typical day of its audience.

“This is why we have introduced day parting to reflect the lives of preschoolers and their parents, splitting programming and interstitials into clearly defined moods and activities such as storytelling and getting ready for bed.”

Turner indicated that if Cartoonito proves successful in its new guise the channel could be rolled out in other markets.

More TV

  • Greg Berlanti Remote Controlled Podcast

    Greg Berlanti Opens Up About Andrew Kreisberg: 'I Was Shocked, I Was Disappointed, I Was Confused'

    LONDON —Turner Broadcasting is revamping its portfolio of U.K. kids’ channels as the highly competitive British children’s market continues to evolve. From May 24 one of its five stations, Toonami, will be axed following poor ratings to make way for beefed up pre-school service, Cartoonito. Turner’s four remaining U.K. tyke offerings, Cartoon Network, Boomerang, Cartoon […]

  • PBS logo

    PBS Sets New Shows '#MeToo Now What?,' 'Native America,' 'Great American Read'

    LONDON —Turner Broadcasting is revamping its portfolio of U.K. kids’ channels as the highly competitive British children’s market continues to evolve. From May 24 one of its five stations, Toonami, will be axed following poor ratings to make way for beefed up pre-school service, Cartoonito. Turner’s four remaining U.K. tyke offerings, Cartoon Network, Boomerang, Cartoon […]

  • Facebook Watch Chief Talks Early Lessons

    Facebook Watch Chief Talks Early Lessons From Video Push, Unveils 3 New Shows

    LONDON —Turner Broadcasting is revamping its portfolio of U.K. kids’ channels as the highly competitive British children’s market continues to evolve. From May 24 one of its five stations, Toonami, will be axed following poor ratings to make way for beefed up pre-school service, Cartoonito. Turner’s four remaining U.K. tyke offerings, Cartoon Network, Boomerang, Cartoon […]

  • USC Scripter Awards Finalists 2018: 'Wonder

    'Wonder Woman,' 'Lost City of Z,' 'Big Little Lies' Among USC Scripter Finalists

    LONDON —Turner Broadcasting is revamping its portfolio of U.K. kids’ channels as the highly competitive British children’s market continues to evolve. From May 24 one of its five stations, Toonami, will be axed following poor ratings to make way for beefed up pre-school service, Cartoonito. Turner’s four remaining U.K. tyke offerings, Cartoon Network, Boomerang, Cartoon […]

  • THE BACHELOR - ÒEpisode 2203Ó Ð

    TV Ratings: 'Bachelor,' 'Good Doctor' Lead Strong Night on Broadcast

    LONDON —Turner Broadcasting is revamping its portfolio of U.K. kids’ channels as the highly competitive British children’s market continues to evolve. From May 24 one of its five stations, Toonami, will be axed following poor ratings to make way for beefed up pre-school service, Cartoonito. Turner’s four remaining U.K. tyke offerings, Cartoon Network, Boomerang, Cartoon […]

  • Nicky Jam performs "El Amante" at

    NATPE Roundup: Sony Pictures TV Teams With Tegna, Telemundo Nabs Nicky Jam Series

    LONDON —Turner Broadcasting is revamping its portfolio of U.K. kids’ channels as the highly competitive British children’s market continues to evolve. From May 24 one of its five stations, Toonami, will be axed following poor ratings to make way for beefed up pre-school service, Cartoonito. Turner’s four remaining U.K. tyke offerings, Cartoon Network, Boomerang, Cartoon […]

  • Upright Citizens Brigade Marches in to

    Upright Citizens Brigade Marches in to Help Madison Avenue

    LONDON —Turner Broadcasting is revamping its portfolio of U.K. kids’ channels as the highly competitive British children’s market continues to evolve. From May 24 one of its five stations, Toonami, will be axed following poor ratings to make way for beefed up pre-school service, Cartoonito. Turner’s four remaining U.K. tyke offerings, Cartoon Network, Boomerang, Cartoon […]

More From Our Brands

Access exclusive content