Production powerhouse Mediapro is teaming with telcos Telefonica and Alcatel-Lucent, and pubcaster TVC to kickstart new-media outfit i3media with a e34.8 million ($46.4 million) cash injection.
Mediapro, which is co-producing Woody Allen’s untitled Barcelona 2007 production, leads the high-tech initiative, unveiled Friday
i3media will pull together Spain’s dispersed new-media R&D community, allowing large-scale R&D previously impossible in the country, said industry ministry under secretary Joan Trullen.
It will count on 150 researchers, many from outside Spain.
Among its aims: exploring upgrades in digital cinema sports transmissions, and reproducing the ease of Internet navigation on TV sets.
Spain’s ministry of industry is putting up half the funding. i3media is a pilot initiative of Cenit, part of Spain’s ministry of industry’s R&D program, Ingenio 2010.