Sony visits ‘Afterworld’

SPTI aquires toon for digital, gaming, Web use

BERLIN — Sony Pictures Television Intl. is acquiring all rights to “Afterworld,” a futuristic animated episodic property from producer Stan Rogow and multiplatform writer Brent Friedman.

Deal marks SPTI’s first acquisition of a project for exploitation across all platforms — Internet, digital sell-through, gaming and mobile as well as international TV — and involves SPTI’s distribution, international networks and digital business lines.

Agreement was unveiled Tuesday by Marie Jacobson, senior VP, programming and production, international networks, SPTI, and Keith LeGoy, exec VP, distribution, SPTI.

As part of the agreement, SPTI will acquire 130 two-minute episodes to be distributed across TV, Web and mobile outlets. The episodes will be made available as two-minute episodes as well as 13 half-hour episodes for broadcasters.

“Afterworld” is about life on earth after an inexplicable global event renders technology useless and 99% of the population missing. The story follows the adventures of Russell Shoemaker, who wakes up in New York after this event and is compelled to walk to Seattle in the faint hope that his wife and child have survived.

Russell pieces together the complex mystery behind the global event while encountering survivors rebuilding society in strange and surprising ways.

Dedicated Web content will be housed on Afterworld.tv, as will archived back episodes, daily journal entries, community blogs, interactive content applications and online games. All of which will contribute to the immersive global experience that is “Afterworld,” SPTI’s foray into original, digital media.

“‘Afterworld’ is just the property SPTI is actively seeking out to propel our mobile and digital content efforts around the world. This is an excellent opportunity for SPTI to cross-stream content across our international mobile, digital and cable outlets and an ideal multi-platform offering for global and regional sponsors,” Jacobsen said.

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