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Sony moves Digital to Imageworks

Emmanuelle Borde chosen to overlook project

Sony Pictures Digital has moved the Digital Marketing & Production Group under the Sony Imageworks banner and remonickered the group Imageworks Interactive.

Emmanuelle Borde, who has overseen the group since 2000, has been promoted to senior VP. She will report to Imageworks topper Tim Sarnoff.

Borde had reported to Ira Rubinstein, who will be moving to a new position at Sony Pictures Entertainment.

The Digital Marketing & Production Group began as Columbia TriStar Interactive in 1992.

The group has developed thousands of websites and digital campaigns for Sony, including its main site, SonyPictures.com, as well as those for the “Spider-Man” trilogy; toons “Surf’s Up” and “Open Season”; and TV shows “Wheel of Fortune” and “Jeopardy.”

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