Sina picks up English, Italian soccer

Matches will be broadcast live online

HONG KONG — Sina Corp., China’s online media giant, has acquired Internet broadcast rights to English Premier League and Italian Serie A soccer.

Under a three year deal Sina will screen all 1,140 English matches live online. Its Sina Sport channel will offer subscribers choice of individual games at cost of RMB3.80 ($0.5) or monthly and annual passes rising to $5 and $50 respectively.

“These two deals reaffirm SINA’s position as a pre-eminent online sports broadcaster in China,” Tong Chen, executive VP and chief editor of NASDAQ-listed SINA, said.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading