You will be redirected back to your article in seconds

Police, Bandai pact for toon promo

Tamagotchi feature will be released Dec. 15

TOKYO — Producer Bandai Co. and distrib Toho are partnering with the Osaka prefectural police to promote Bandai’s toon based on its Tamagotchi virtual pets.

Titled “Eiga de tojo Tamagotchi uchu de maigotchi” (Appearing on Film: Tamagotchi — Lost in Space), the first stand-alone Tamagotchi feature will be released in Toho theaters on Dec. 15.

As part of marketing efforts, Osaka cops will offer discount coupons to the pic to subscribers to a police email list for crime info.

In addition to offering the usual screensavers, key chains and other tchotchkes, the company is partnering with a Hiroshima egg producer to hawk Tamagotchi-labeled eggs.

Launched in 1997 and experiencing a new boom with the release of the Tamagotchi Plus series in 2004, the egg-shaped Tamagotchi virtual pets now come in 66 characters in 20 “families” and have nearly 70 million “owners” worldwide.

On Nov. 23 Bandai will release Famitama, the newest entry in its Tamagotchi Plus series, that will allow users to raise three or more Tamagotchi eggs to adulthood.

More Film

  • Justice League

    Box Office: 'Justice League' Scores $185 Million International Opening, Led by China

    TOKYO — Producer Bandai Co. and distrib Toho are partnering with the Osaka prefectural police to promote Bandai’s toon based on its Tamagotchi virtual pets. Titled “Eiga de tojo Tamagotchi uchu de maigotchi” (Appearing on Film: Tamagotchi — Lost in Space), the first stand-alone Tamagotchi feature will be released in Toho theaters on Dec. 15. […]

  • 'Justice League' Opens With Gloomy $96

    Box Office: 'Justice League' Opens With Gloomy $96 Million in North America

    TOKYO — Producer Bandai Co. and distrib Toho are partnering with the Osaka prefectural police to promote Bandai’s toon based on its Tamagotchi virtual pets. Titled “Eiga de tojo Tamagotchi uchu de maigotchi” (Appearing on Film: Tamagotchi — Lost in Space), the first stand-alone Tamagotchi feature will be released in Toho theaters on Dec. 15. […]

  • Viacom Halts 'Padmavati' Release After Religious

    Viacom Halts 'Padmavati' Release After Religious Uproar

    TOKYO — Producer Bandai Co. and distrib Toho are partnering with the Osaka prefectural police to promote Bandai’s toon based on its Tamagotchi virtual pets. Titled “Eiga de tojo Tamagotchi uchu de maigotchi” (Appearing on Film: Tamagotchi — Lost in Space), the first stand-alone Tamagotchi feature will be released in Toho theaters on Dec. 15. […]

  • EuropaCorp Sells French TV Production Unit

    Luc Besson's EuropaCorp Sells French TV Production Unit for $13 Million

    TOKYO — Producer Bandai Co. and distrib Toho are partnering with the Osaka prefectural police to promote Bandai’s toon based on its Tamagotchi virtual pets. Titled “Eiga de tojo Tamagotchi uchu de maigotchi” (Appearing on Film: Tamagotchi — Lost in Space), the first stand-alone Tamagotchi feature will be released in Toho theaters on Dec. 15. […]

  • IDFA: Syrian Comedian Looks for Fresh

    IDFA: Syrian Comedian Looks for Fresh Start in France

    TOKYO — Producer Bandai Co. and distrib Toho are partnering with the Osaka prefectural police to promote Bandai’s toon based on its Tamagotchi virtual pets. Titled “Eiga de tojo Tamagotchi uchu de maigotchi” (Appearing on Film: Tamagotchi — Lost in Space), the first stand-alone Tamagotchi feature will be released in Toho theaters on Dec. 15. […]

  • Wonderstruck

    ‘Wonderstruck’ Colorist Joe Gawler on How Film's Multi-Period Look Was Created

    TOKYO — Producer Bandai Co. and distrib Toho are partnering with the Osaka prefectural police to promote Bandai’s toon based on its Tamagotchi virtual pets. Titled “Eiga de tojo Tamagotchi uchu de maigotchi” (Appearing on Film: Tamagotchi — Lost in Space), the first stand-alone Tamagotchi feature will be released in Toho theaters on Dec. 15. […]

  • Sarah Jones

    ICG President Steven Poster Pushes On-Set Safety, Slams Government’s Anti-Union Stance

    TOKYO — Producer Bandai Co. and distrib Toho are partnering with the Osaka prefectural police to promote Bandai’s toon based on its Tamagotchi virtual pets. Titled “Eiga de tojo Tamagotchi uchu de maigotchi” (Appearing on Film: Tamagotchi — Lost in Space), the first stand-alone Tamagotchi feature will be released in Toho theaters on Dec. 15. […]

More From Our Brands

Access exclusive content