You will be redirected back to your article in seconds

Police, Bandai pact for toon promo

Tamagotchi feature will be released Dec. 15

TOKYO — Producer Bandai Co. and distrib Toho are partnering with the Osaka prefectural police to promote Bandai’s toon based on its Tamagotchi virtual pets.

Titled “Eiga de tojo Tamagotchi uchu de maigotchi” (Appearing on Film: Tamagotchi — Lost in Space), the first stand-alone Tamagotchi feature will be released in Toho theaters on Dec. 15.

As part of marketing efforts, Osaka cops will offer discount coupons to the pic to subscribers to a police email list for crime info.

In addition to offering the usual screensavers, key chains and other tchotchkes, the company is partnering with a Hiroshima egg producer to hawk Tamagotchi-labeled eggs.

Launched in 1997 and experiencing a new boom with the release of the Tamagotchi Plus series in 2004, the egg-shaped Tamagotchi virtual pets now come in 66 characters in 20 “families” and have nearly 70 million “owners” worldwide.

On Nov. 23 Bandai will release Famitama, the newest entry in its Tamagotchi Plus series, that will allow users to raise three or more Tamagotchi eggs to adulthood.

More Film

  • Alina Skrzeszewska, Director of 'Game Girls'

    Berlin Profile: Alina Skrzeszewska, Director of 'Game Girls' Doc Talks Skid Row

    TOKYO — Producer Bandai Co. and distrib Toho are partnering with the Osaka prefectural police to promote Bandai’s toon based on its Tamagotchi virtual pets. Titled “Eiga de tojo Tamagotchi uchu de maigotchi” (Appearing on Film: Tamagotchi — Lost in Space), the first stand-alone Tamagotchi feature will be released in Toho theaters on Dec. 15. […]

  • NANCY

    Andrea Riseborough's Thriller 'Nancy' Sells to Samuel Goldwyn (EXCLUSIVE)

    TOKYO — Producer Bandai Co. and distrib Toho are partnering with the Osaka prefectural police to promote Bandai’s toon based on its Tamagotchi virtual pets. Titled “Eiga de tojo Tamagotchi uchu de maigotchi” (Appearing on Film: Tamagotchi — Lost in Space), the first stand-alone Tamagotchi feature will be released in Toho theaters on Dec. 15. […]

  • Ridley Scott

    Ridley Scott Tells Aspiring Filmmakers They Have 'No Excuses'

    TOKYO — Producer Bandai Co. and distrib Toho are partnering with the Osaka prefectural police to promote Bandai’s toon based on its Tamagotchi virtual pets. Titled “Eiga de tojo Tamagotchi uchu de maigotchi” (Appearing on Film: Tamagotchi — Lost in Space), the first stand-alone Tamagotchi feature will be released in Toho theaters on Dec. 15. […]

  • Amazon Boards Marjane Satrapi's Marie Curie

    Amazon Boards Marjane Satrapi's Marie Curie Biopic 'Radioactive' (EXCLUSIVE)

    TOKYO — Producer Bandai Co. and distrib Toho are partnering with the Osaka prefectural police to promote Bandai’s toon based on its Tamagotchi virtual pets. Titled “Eiga de tojo Tamagotchi uchu de maigotchi” (Appearing on Film: Tamagotchi — Lost in Space), the first stand-alone Tamagotchi feature will be released in Toho theaters on Dec. 15. […]

  • ENT_LD_211116_02404m.jpg

    Berlin Film Review: '7 Days in Entebbe'

    TOKYO — Producer Bandai Co. and distrib Toho are partnering with the Osaka prefectural police to promote Bandai’s toon based on its Tamagotchi virtual pets. Titled “Eiga de tojo Tamagotchi uchu de maigotchi” (Appearing on Film: Tamagotchi — Lost in Space), the first stand-alone Tamagotchi feature will be released in Toho theaters on Dec. 15. […]

  • LONDON, ENGLAND - FEBRUARY 15: Gregg

    Variety Lights Up London Honours Bash with 10 Brits to Watch

    TOKYO — Producer Bandai Co. and distrib Toho are partnering with the Osaka prefectural police to promote Bandai’s toon based on its Tamagotchi virtual pets. Titled “Eiga de tojo Tamagotchi uchu de maigotchi” (Appearing on Film: Tamagotchi — Lost in Space), the first stand-alone Tamagotchi feature will be released in Toho theaters on Dec. 15. […]

  • Marvel Studios' BLACK PANTHER..Zuri (Forest Whitaker)..Photo:

    'Black Panther' Is A Legit Phenomenon, but Will It Be An Oscar Player?

    TOKYO — Producer Bandai Co. and distrib Toho are partnering with the Osaka prefectural police to promote Bandai’s toon based on its Tamagotchi virtual pets. Titled “Eiga de tojo Tamagotchi uchu de maigotchi” (Appearing on Film: Tamagotchi — Lost in Space), the first stand-alone Tamagotchi feature will be released in Toho theaters on Dec. 15. […]

More From Our Brands

Access exclusive content