Warner Home Video

TITLE: President, international

LEADERSHIP: The 16-year Warner veteran — who was appointed to his current Burbank-based post last year — heads a division that controls about 12% of the foreign DVD market, with the Dec. 11 release of “Harry Potter and the Order of the Pheonix” expected to be the unit’s top-selling title of 2007.

Warner has operations in 89 international territories, with a large global distribution infrastructure and the biggest film library of any studio.

Under Cardon’s watch, the company is leading the charge into piracy-ravaged China, establishing distribution through 2,500 traditional retail channels as well as another 20,000 smaller sellers — Warner also handles disc distribution for Par, U and DreamWorks in the territory.

The Nordic area, meanwhile, is booming for the company, with the U.K. and Australia showing significant growth as well.

POV: Cardon’s team recently partnered with Microsoft for an online promotion campaign in the U.K. for “Harry Potter.” “We’re always looking for new, innovative ways to market our products to a mass consumer audience,” he says. “One strategy we’ve been aggressively pursuing is utilizing the digital space to promote our DVDs.”

Want Entertainment News First? Sign up for Variety Alerts and Newsletters!
Post A Comment 0