NTV plans online shopping service

Nippon signs deal with retailer, ad shop

TOKYO — Nippon Television Network has linked with retailer Seven & I Holdings and ad shop Dentsu to launch an online shopping venture.

The startup will begin operations in December with Y480 million ($4.4 million) in capital, with NTV taking a 51% stake, followed by Seven & I with 35% and Dentsu with 14%. NTV will appoint the prexy.

The company will begin services in April, selling products related to NTV shows via a website.

Customers can place orders on the site and pick them up at the nearest 7-Eleven store, one of a chain of 11,500 stores operated by Seven & I Holdings group company Seven-Eleven Japan.

Instead of shipping or handling charges, the company will make its coin from ad revenue and commissions from site sellers.

NTV prexy Shintaro Kubo said Monday that other partners were being considered.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety