LAS VEGAS — Sony is making its play to bring Internet content to the living room via its successful Bravia TV line.
Electronics giant revealed Sunday at CES that starting this spring, its TVs will ship with an optional component that connects them directly to the Net without a PC.
Dubbed the Bravia Internet video link, strategy could help Sony stand out againt competition, such as Microsoft’s Windows Media Center PCs and Apple’s iTV, to bring broadband video to the TV.
By piggybacking onto Bravia, currently Sony’s most succesful product line, it has an easy in with consumers and won’t require them to buy and connect a new device.
It will be able to download hi definition video to take advantage of the TV’s display capabilities.
So far, Sony has only signed up Yahoo and AOL as content partners, along with video from Sony BMG, trailers from Sony Pictures, and viral videos from its Grouper website.
However, Sony will undoubtedly look to add more content. Potentially it could enable movie and TV downloads directly to the TV.