Three promotions will follow NBC Universal’s announcement of a three-way split of the company’s digital distrib efforts, said prexy Jean-Briac Perrette on Thursday.
Move splits the company’s distrib efforts into three groups: digital platforms, wireless platforms and digital sales.
In connection with the company’s new format, Perrette announced the promotions of Michael Bonner, Salil Dalvi and Ron Lamprecht to head the departments.
Bonner has been upped to senior VP, NBC U Digital Distribution, in charge of digital platforms. He previously held the title of VP, new media, NBC U Cable.
Bonner will lead NBC U’s television content strategy and development across multiple digital platforms, including on-demand, electronic sell-through, interactive TV and IPTV.
Dalvi was promoted from digital media veep to general manager for wireless platforms. Over the past three years, Dalvi worked on NBC U TV Group’s entry into the mobile content market. Dalvi will manage the growth strategy, product development and operations for NBC U’s mobile content efforts.
Lamprecht is bumped up to senior VP, NBC U Digital Distribution, in charge of digital sales. He previously was VP, new media, NBC U Cable, reporting to Perrette. Lamprecht will oversee digital sales and distribution of NBC U’s television content to Internet portals, wireless carriers, emerging digital companies and nontraditional customers.
All executives will report to Perrette under the Digital Distribution group.