Digital content company Bellrock Media is making a big push into the U.S. mobile market by acquiring Moderati, one of the largest domestic distributors of cell-phone content.
Moderati has existing relationships with all the major U.S. carriers and does infrastructure work for companies including Amp’d Mobile, Helio and Disney. Together with Bellrock, it has already worked on branded mobile applications for companies including the Gap, Dodge and McDonald’s. It also recently launched “Faker,” its first original mobile game.
Bellrock works with numerous brands for broadband applications in the U.S. and Japan and is counting on its eight-figure purchase of Moderati to give it immediate access to the U.S. cell-phone market.
“We didn’t have the sophisticated and mature mobile platform that they bring to the table, and they’ll benefit from our expertise and background in tying up with the right media partners, brands and marketers,” said Bellrock topper Peter Levin.
Combined companies are expected to generate about $60 million in revenue in their first year.
Levin added that he plans to make several more investments in the U.S. mobile space in the next year in order to roll up assets at a time when the market is in flux and still lagging Japan and Europe.
Moderati was previously owned by Japanese mobile infrastructure company Faith Inc., a minority owner in Bellrock.
Moderati prexy Carolynne Schloeder will continue to run the company day to day and become chief operating officer of Bellrock.