Motion Picture Assn.

TITLE: Senior VP and regional director, Asia Pacific

LEADERSHIP: Since he took over antipiracy operations in the Asia Pacific region for the MPA in 1999, Ellis has participated in so many raids and legal actions that Asian pirate crews are likely considering a mutiny.

Last year, MPA operations assisted law enforcement on 12,400 raids, which netted more than 35 million illegal optical discs and 4,482 optical disc burners.

Ellis has seen tremendous progress in several countries in the Asia Pacific arena.

“In the late ’90s, piracy rates in Hong Kong and Singapore, for example, were well above 20%,” he explains. “Now, the rates in both (areas) are below 10%.”

In November, a team from the Hong Kong Customs Special Task Force busted a disc-copying ring and seized 5,000 pirated discs, which were violating copyrights of 20 member companies and included Ang Lee’s “Lust, Caution.”

“His experience throughout the Asia Pacific region is unmatched,” says Fox Home Entertainment international topper Keith Feldman. “And his tireless commitment to breaking down entry barriers and waging the war on content protection is unrivaled.”

The association estimates that member companies lose approximately $6.1 billion worldwide to piracy, with the Asia Pacific area representing 20% of that figure.

POV: “No war is ever fought with one soldier,” Ellis says. “It’s always a team effort, and I have been very fortunate to have a team of experienced personnel, many with legal and law-enforcement backgrounds, working with me in all 13 countries we cover here in the Asia Pacific (region).”

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