KCRW signs Roderick as commentator

Media blogger expands 'L.A. Observed' brand

Media blogger Kevin Roderick is expanding his “L.A. Observed” brand, signing on as a commentator for pubcaster KCRW-FM.

Santa Monica-based station has signed Roderick as a weekly commentator. His seg, dubbed “L.A. Observed With Kevin Roderick,” will air Fridays at 4:44 p.m. during the station’s broadcast of NPR newsmag “All Things Considered.” It will also be available on demand at KCRW.com.

Roderick’s seg will ape the content of his Web site, offering insight on L.A. media, culture and politics. First broadcast will be June 1.

Journo is an ex-L.A. Times scribe-editor who shared in two Pulitzer Prizes the paper won while he was a staffer there. He launched LAObserved.com in 2003.

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