HBO, in conjunction with the interactive advertising agency Deep Focus, has partnered with MySpace and several video-sharing sites as part of an online marketing campaign to debut the pilot episode of new comedy series “Flight of the Conchords.”
Laffer’s 30-minute pilot episode will be available online until the 12-episode series debuts on June 17.
Episode will be portable via codes that allow users to embed the episode on blogs, Web sites and social networking profiles.
“Conchords” centers on the New Zealand music-comedy duo of Jemaine Clement and Bret McKenzie, who live on New York City’s Lower East Side.
Online partners in the sharing and distribution of “Conchords” include iTunes, Yahoo TV, Movielink and the affiliate broadband sites Comcast.net and Roadrunner.com.