Alvin Fu has been named managing director for 20th Century Fox Home Entertainment China. He’ll be based in Guangzhou alongside Zoke Culture Group, the unit’s exclusive distribution partner in China.
Keith Feldman, exec VP and general manager, said Fu’s role involves developing local launch strategies and promotional campaigns for films that are appropriate for the China market.
Fu was managing director of Heinz-Meiweiyuan (Guangzhou) Food Co., and from 2000-06 was the national sales director of Heinz-Ufe. He’s also held positions at Gillette and GPI Intl.