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French pubcaster inks Google deal

YouTube Europe will be put to test in France

PARIS — France’s public broadcaster France Televisions has begun talks on program sharing with Google as part of the Internet giant’s planned video-sharing Web site YouTube Europe.

France Televisions consists of the France 2, 3, 4 and 5 channels, as well as a network for overseas audiences, Reseau France Outre-Mer (RFO). It had recently given approval for select programs from the France 4 network to be broadcast.

Google regards France as a suitable test market for its European project, as Internet users in the country use Google more on average than elsewhere in Europe.

French Web surfers also watch more online videos on average, notably via the French site Dailymotion.

France Televisions assistant development director Camille Pascal emphasized that negotiations with YouTube were not exclusive and that the broadcaster is also interested in making agreements with Dailymotion and other sharing sites.

On June 11, international news channel France 24 announced it had launched three branded channels on the YouTube platform, in French, English and Arabic.

France 24 intends to add content on a weekly basis, drawn mainly from the top-rated shows on its three channels, including exclusive reports and interviews.

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