Brightcove pacts with company
Internet TV service Brightcove has inked its first companywide deal with a major conglom, signing to become the online video platform for Fox Entertainment Group.Under the pact, the Fox broadcast net, FX and Speed have already started programming and hosting ad-supported Internet video channels with Brightcove technology. “When you look at the Big Four broadcast networks, none of them have singularly adopted an Internet TV platform — Fox is the first,” said Adam Berry, VP of marketing and advertising at Brightcove. “This signifies the way Internet TV is moving into the mainstream.” Brightcove already provides some services to CBS, but not across the board. The service also has deals in place with Discovery, MTV Networks, National Geographic, Showtime, Rainbow Media, Buena Vista TV, Dow Jones, BSkyB and the New York Times. “Brightcove’s tools and services enable us to quickly and easily deploy broadband video on our network Web sites while retaining control over the quality, brand experience and monetization of our content,” said David Baron, VP of Fox Digital Media. Brightcove positions itself to nets as an alternative to servicing sites like YouTube or inhouse-created video systems. “What most of the other networks are doing is a roll-your-own, do-it-yourself strategy,” Berry said. “But they’re basically limited by the capabilities of their tech team. What this does is let the media companies focus on what they do best, creating great content and marketing that content.”
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