New network offers online peek
Fox Business Network is rolling out a promotional microsite on Oct. 8, a week before the net goes live Oct. 15.Site, at Foxbusiness.com, will include video clips of on-air talent, including managing editor Neil Cavuto and news veep Alexis Glick, talking about their approach to business news in 30-second promos. Other anchors included are David Asman, Stuart Varney, Dagen McDowell and Cheryl Casone. Each will get his or her own Web page with video clips, a bio and a blog. Cavuto, who will continue to host an hour on Fox News, is the net’s best-known personality. FBN is challenged with building the profile of the other anchors, and the site begins that marketing effort. Site will convert to news the following Monday when Fox Biz launches.
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