How much the world has changed since the U.S. was mired in Vietnam became ever clearer Wednesday when the Mouse House unveiled a deal which will see Mickey for the first time cavort on Ho Chi Minh Television.
The Disney foreign distribution arm, Buena Vista International Television-Asia Pacific (BVITV-AP), has just inked a deal with Q.net Co., a Vietnamese distribution agent, for an animated series package to launch on HTV, the country’s second largest broadcaster. Starting this month, the 30-minute “Toon Disney” branded block will air on HTV7 daily from Monday through Sunday from 6 a.m. to 6:30am.
Series include “Mickey Mouseworks,” “Adventures of Mickey & Donald,” “Buzz Lightyear of Star Command” and “Timon & Pumbaa.”
Steve Macallister, BVITV-AP’s senior vice president and managing director, said he was “confident” that young Vietnamese viewers will be as “excited” by these animated series as other kids are around the world.
HTV director general Huynh Van Nam said his channel was proud to be the first broadcaster to launch Disney’s top animated series on free TV. “We look forward to having Mickey Mouse and Donald join our local children in a new and comfortable playground.”
In 2006, Disney’s BVITV-AP unveiled several TV licensing deals in Vietnam which include “Desperate Housewives,” ” Lost,” “Criminal Minds” and “Ghost Whisperer” as well as the first live broadcast of the 78thAnnual Academy Awards on HTV7. In November 2005, one of the first Jetix branded animation blocks in Asia Pacific launched on Vietnam Television (VTV).
In addition, in May 2006, Disney Consumer Products and East Media Holdings announced a master licensing agreement for consumer products for Indochina, including Vietnam, Cambodia and Laos.