'Zimmer,' 'ReGenesis' win interactive prize

CANNES — Canada nabbed top honors at the second annual International Interactive Emmy Awards Wednesday night in Cannes with “Zimmer Twins” and “ReGenesis Extended Reality Game” in a tie in the Interactive Program category. In addition, Canuck service Bite TV bested the Interactive Channel category.

The Interactive TV Service category went to Britain’s BBCi. And the Pioneer Prize was presented to Britain’s BSkyB, for its innovative contributions to the field of interactive television. Sophie Turner-Laing, the managing director of Sky Entertainment, was on hand to accept the prize.

“We are pleased to be celebrating once again the exciting developments of the international interactive television industry with this new competition,” said Bruce Paisner, president-CEO of the International Academy of Television Arts & Sciences, which co-sponsored the event with Mip TV organizer Reed Midem.

The black-tie ceremony at the Carlton, which was hosted by actor Roger Bart, was attended by 250 international execs from the television, broadband and mobile industries.

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