Music and cell phone texting combine on Bulla TV, the first interactive bilingual music platform that will launch Monday on LATV networks nationwide.
Also available to broadcasters and cable ops as a branded programming block or 24/7 channel, Bulla TV spotlights musicvideos from Spanish- and English-speaking Top 40 Billboard talent. What makes it different is its TxTv feature, a proprietary text-to-TV service from multimedia product and content provider Blue Frog Media, which touts it as the first of its kind in the U.S.
TxTV enables viewers to interact on the TV screen by sending text messages from their cell phones to the TV content they are watching. The messages appear in overlay format so all viewers can see them.
“Bulla TV is a platform that allows audiences to have a totally engaging television experience, not only by offering ‘chat’ on the television screen, but also the chance to win incredible prizes,” said Blue Frog Media CEO Fred Seigel.
Prizes include $100,000 trips and the latest techno toys. “Bulla” means “noise” in Spanish.
“We programmed Bulla TV to target one of the fastest growing Hispanic demographics in the U.S. today — the 13- to 30-year-olds,” Seigel said. Demo has proven to be tech-savvy and keen music fans, he added.
BFM’s other niche oriented TxTV channels include Top 40s net NOYZ TV, and the upcoming NOYZ Country TV and Christian brand UR NOYZ TV.
Bulla TV will be in 26 markets across the U.S. for the first rollout, with 25 to 30 more by year-end.