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BT has new vision for downloads

Three FremantleMedia film available for free

LONDON — Hybrid video-on-demand service BT Vision has pacted with Hiro Media to offer free film downloads in return for watching personalized ads.

BT Vision Download Store is available to all the U.K.’s 14 million broadband customers.

Three pics provided by FremantleMedia Enterprises — comedy drama “Mischief Night,” gangster thriller “Played” and music doc “The Punk Rock Movie” — are available gratis provided the customer downloads free video software from Hiro Media and provides anonymous demographic info allowing the software to select ads most suited to the user.

Pics are available for a month once downloaded and different ads will be provided each time film is watched. Ads lasting 30 seconds appear three times during the films and cannot be skipped. Downloader also has the option to email the movie to friends to be viewed on the same terms.

“We believe that sympathetically-placed, targeted advertising, combined with a viral film-sharing capability, will be attractive to many customers in conjunction with free or reduced content prices,” said Antony Carbonari, BT Vision’s interactive and commercial media director.

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