'See, Speak and Surf' package bundles offerings
Satcaster BSkyB is attempting to scupper the threat from cabler NTL, which will be rebranded Virgin Media in the next few weeks, by marketing a triple-play offering of TV, broadband and telephone services for the first time.The “See, Speak and Surf” package will be available to U.K. consumers for £26 ($49) per month plus a $38 connection fee and British Telecom line rental for $21 per month. BSkyB’s latest pitch will compete with NTL/Virgin’s three-for-£30 package. British Telecom’s recently launched video-on-demand service, BT Vision, also is gearing up for a marketing campaign. “See, Speak, Surf” is available to 70% of U.K. households. Meanwhile, Blighty’s Office of Fair Trading has provided a glimmer of hope to NTL, which wants to force BSkyB to give up its 17.9% stake in ITV, Blighty’s biggest private broadcaster, acquired in November. The competition watchdog said its provisional view was that BSkyB may have acquired a “material influence” over ITV, which could scrap the deal.
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