BBC launches VOD services in U.S.

Move may lead to channels

BBC Worldwide will bow two video-on-demand services in the U.S. next year in what the outfit hopes will be the precursor to full channel launches.

The BBC Lifestyle and CBeebies VOD offerings will be made available to BBC America subscribers early in 2008.

“We want to test the waters and prove to U.S. cable and other pay TV operators that there is a strong demand for our content,” said BBC Worldwide director of channels Darren Childs.

“The U.S. is a very difficult market in which to launch new channels because it is very crowded. By launching these branded VOD services, I am confident we can deepen our content relationship with existing subscribers.”

These latest efforts by the pubcaster’s commercial arm to expand its U.S. presence, which also includes an HD simulcast of BBC America, comes as BBC Worldwide gears up for a European expansion that includes the launch of its main branded channels in Poland on Dec. 2.

“This is the first time our four BBC branded channels — Entertainment, Lifestyle, Knowledge and CBeebies — have been made available in a single market on a single day,” Childs said.

BBC Worldwide hopes to roll out these channels in other European markets in 2008 provided distribution deals can be secured.

Childs said, “International networks are predominantly controlled by the U.S. studios and a handful of local players. Now with these BBC branded channels, there is a European equivalent that has the brand recognition and the volume of quality content that can compete on the global stage.”

More TV

  • 'Killing Eve' Star Jodie Comer on

    'Killing Eve' Star Jodie Comer on the Shocking Finale (SPOILERS)

    BBC Worldwide will bow two video-on-demand services in the U.S. next year in what the outfit hopes will be the precursor to full channel launches. The BBC Lifestyle and CBeebies VOD offerings will be made available to BBC America subscribers early in 2008. “We want to test the waters and prove to U.S. cable and […]

  • THE EXPANSE -- "Intransigence" Episode 309

    'The Expanse' Moves to Amazon for Season 4

    BBC Worldwide will bow two video-on-demand services in the U.S. next year in what the outfit hopes will be the precursor to full channel launches. The BBC Lifestyle and CBeebies VOD offerings will be made available to BBC America subscribers early in 2008. “We want to test the waters and prove to U.S. cable and […]

  • Arrested Development Season 5 review

    TV Review: 'Arrested Development' Season 5 on Netflix

    BBC Worldwide will bow two video-on-demand services in the U.S. next year in what the outfit hopes will be the precursor to full channel launches. The BBC Lifestyle and CBeebies VOD offerings will be made available to BBC America subscribers early in 2008. “We want to test the waters and prove to U.S. cable and […]

  • Showtime Executive, Gary Garfinkle.Photo: Cliff Lipson/CBS©2012

    Gary Garfinkel, Co-Head of Content Acquisitions at Showtime, Dies at 55

    BBC Worldwide will bow two video-on-demand services in the U.S. next year in what the outfit hopes will be the precursor to full channel launches. The BBC Lifestyle and CBeebies VOD offerings will be made available to BBC America subscribers early in 2008. “We want to test the waters and prove to U.S. cable and […]

  • Ted Danson Remote Controlled Podcast

    Remote Controlled: 'The Good Place' Star Ted Danson on His 'Delicious' Role

    BBC Worldwide will bow two video-on-demand services in the U.S. next year in what the outfit hopes will be the precursor to full channel launches. The BBC Lifestyle and CBeebies VOD offerings will be made available to BBC America subscribers early in 2008. “We want to test the waters and prove to U.S. cable and […]

More From Our Brands

Access exclusive content