BBC beefs up mobile sales team

Mercier to head international push

LONDON — BBC Worldwide, the pubcaster’s commercial arm, has appointed a new head of mobile to drive international content sales.

Peter Mercier, previously director of business development for mobile television firm MobiTV (Europe), will spearhead Worldwide’s push into mobile.

London-based Mercier will handle fare such as “Little Britain,” “Doctor Who” and “Top Gear.”

Worldwide has agreements with U.K. mobile operators including Orange and 3, and with partners in countries such as New Zealand and South Korea.

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