‘Ask a Ninja’ duo signs book deal

UTA now repping pair for television projects

It’s not easy to turn YouTube stardom into the real thing.

But Douglas Sarine and Kent Nichols, the duo behind online phenom “Ask a Ninja,” are making some inroads, becoming the first video bloggers to receive the sanction of the Gotham media world.

Duo has sold a book to Random House unit Crown Publishing for six figures; publisher outlasted a half dozen bidders for the title, tentatively called “The Ninja Handbook.”

And UTA is now repping the pair for television projects via its new online division, holding meetings with execs for a possible series.

Sarine and Nichols recently won the YouTube Video Award for best series — the Oscars of the viral-video world.

“The media is hungry for new sources of material,” said Gotham lit agent Joe Veltre, who repped Sarine and Nichols.

While some previous acts have parlayed Web fame into mainstream success (the Lonely Island trio of Akiva Schaffer, Jorma Taccone and Andy Samberg signed deals with “Saturday Night Live” and Paramount and have theatrical pic “Hot Rod” due out in August), other such acts have had a tougher time in Hollywood.

Lonelygirl15 was a YouTube sensation — until it was discovered that its teenage star was not an ordinary girl at all and her fictional videos were the work of filmmakers seeking a movie deal.

The “Ninja” Web shorts feature ironic monologues and other sketches on the supremacy of ninjas and also has them interviewing celebs including Will Ferrell.

Though the book, which will feature ironic advice on how to be a better ninja, will represent something of a switch from the pair’s two-minute podcasts, reps hope the book’s passages — and the authors’ celebrity– can last a little longer.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety