Apple TV arrives in stores

Device moves content from PC to TV

After a slight delay, Apple said Wednesday it is now shipping Apple TV, a set-top box that can wirelessly stream or download iTunes videos, podcasts and music from a computer to a television.

The slim, square gadget, which has a suggested retail price of $299, was previously promised to arrive by the end of February. Apple would not explain the uncharacteristic delay and said only that the launch took a few weeks longer than expected.

The latest electronics product from Apple is anticipated to be highly competitive in the growing crop of offerings that deliver Internet-based videos to the television.

Phil Schiller, Apple’s senior vice president of worldwide product marketing, touted it as a “DVD player for the Internet age.”

But Apple TV has some limitations. It works only with television sets that accept newer component or HDMI cables. This precludes many older standard-definition TV sets.

Apple TV lets users access digital photos and homemade videos from their computers. It can also access movie trailers from the Internet. But it can’t access YouTube, the most popular Internet video site, or use any of a bevy of competing online video offerings.

And though it sports a 40-gigabyte hard drive, Apple TV does not record live broadcast television.

More Digital

  • Mark Zuckerberg Congressional Testimony Media

    How to Watch Facebook CEO Mark Zuckerberg's EU Testimony

    After a slight delay, Apple said Wednesday it is now shipping Apple TV, a set-top box that can wirelessly stream or download iTunes videos, podcasts and music from a computer to a television. The slim, square gadget, which has a suggested retail price of $299, was previously promised to arrive by the end of February. […]

  • Vernon Sanders Amazon

    Amazon Studios Names NBC Vet Vernon Sanders Co-Head of TV

    After a slight delay, Apple said Wednesday it is now shipping Apple TV, a set-top box that can wirelessly stream or download iTunes videos, podcasts and music from a computer to a television. The slim, square gadget, which has a suggested retail price of $299, was previously promised to arrive by the end of February. […]

  • Dwayne Johnson & Dany Garcia

    Dwayne Johnson, Dany Garcia Invest in Atom Tickets (EXCLUSIVE)

    After a slight delay, Apple said Wednesday it is now shipping Apple TV, a set-top box that can wirelessly stream or download iTunes videos, podcasts and music from a computer to a television. The slim, square gadget, which has a suggested retail price of $299, was previously promised to arrive by the end of February. […]

  • Facebook Thumbs Down Dislike Illustration

    Progressive Groups Launch Campaign to Break Up Facebook

    After a slight delay, Apple said Wednesday it is now shipping Apple TV, a set-top box that can wirelessly stream or download iTunes videos, podcasts and music from a computer to a television. The slim, square gadget, which has a suggested retail price of $299, was previously promised to arrive by the end of February. […]

  • Barack Obama Michelle Obama

    Barack and Michelle Obama Sign Netflix Production Deal

    After a slight delay, Apple said Wednesday it is now shipping Apple TV, a set-top box that can wirelessly stream or download iTunes videos, podcasts and music from a computer to a television. The slim, square gadget, which has a suggested retail price of $299, was previously promised to arrive by the end of February. […]

  • Italian Actor Giancarlo Giannini Arrives at

    Giancarlo Giannini Joins George Clooney's 'Catch-22'

    After a slight delay, Apple said Wednesday it is now shipping Apple TV, a set-top box that can wirelessly stream or download iTunes videos, podcasts and music from a computer to a television. The slim, square gadget, which has a suggested retail price of $299, was previously promised to arrive by the end of February. […]

More From Our Brands

Access exclusive content