You will be redirected back to your article in seconds

Apple TV arrives in stores

Device moves content from PC to TV

After a slight delay, Apple said Wednesday it is now shipping Apple TV, a set-top box that can wirelessly stream or download iTunes videos, podcasts and music from a computer to a television.

The slim, square gadget, which has a suggested retail price of $299, was previously promised to arrive by the end of February. Apple would not explain the uncharacteristic delay and said only that the launch took a few weeks longer than expected.

The latest electronics product from Apple is anticipated to be highly competitive in the growing crop of offerings that deliver Internet-based videos to the television.

Phil Schiller, Apple’s senior vice president of worldwide product marketing, touted it as a “DVD player for the Internet age.”

But Apple TV has some limitations. It works only with television sets that accept newer component or HDMI cables. This precludes many older standard-definition TV sets.

Apple TV lets users access digital photos and homemade videos from their computers. It can also access movie trailers from the Internet. But it can’t access YouTube, the most popular Internet video site, or use any of a bevy of competing online video offerings.

And though it sports a 40-gigabyte hard drive, Apple TV does not record live broadcast television.

More Digital

  • Snapchat logos

    Snap Lays Off Recruiters as It Prepares for Slower Hiring (Report)

    After a slight delay, Apple said Wednesday it is now shipping Apple TV, a set-top box that can wirelessly stream or download iTunes videos, podcasts and music from a computer to a television. The slim, square gadget, which has a suggested retail price of $299, was previously promised to arrive by the end of February. […]

  • Lockhart_Steele

    Vox Media Editorial Director Lockhart Steele Fired for Sexual Harassment

    After a slight delay, Apple said Wednesday it is now shipping Apple TV, a set-top box that can wirelessly stream or download iTunes videos, podcasts and music from a computer to a television. The slim, square gadget, which has a suggested retail price of $299, was previously promised to arrive by the end of February. […]

  • Chelsea Handler Netflix trailer

    'Chelsea' Proves Netflix Can't Always Beat TV at Its Own Game (Opinion)

    After a slight delay, Apple said Wednesday it is now shipping Apple TV, a set-top box that can wirelessly stream or download iTunes videos, podcasts and music from a computer to a television. The slim, square gadget, which has a suggested retail price of $299, was previously promised to arrive by the end of February. […]

  • Twitter outage

    Twitter to Ban Groups Promoting Violence, Hate Symbols

    After a slight delay, Apple said Wednesday it is now shipping Apple TV, a set-top box that can wirelessly stream or download iTunes videos, podcasts and music from a computer to a television. The slim, square gadget, which has a suggested retail price of $299, was previously promised to arrive by the end of February. […]

  • Echo Fox - Yankees - esports

    New York Yankees Invest in eSports Holding Firm Backed by Ex-NBA Star Rick Fox

    After a slight delay, Apple said Wednesday it is now shipping Apple TV, a set-top box that can wirelessly stream or download iTunes videos, podcasts and music from a computer to a television. The slim, square gadget, which has a suggested retail price of $299, was previously promised to arrive by the end of February. […]

  • Thomas and Friends- Big World! Big

    International Newswire: Mipcom Sees First Signs of Peak TV Animation

    After a slight delay, Apple said Wednesday it is now shipping Apple TV, a set-top box that can wirelessly stream or download iTunes videos, podcasts and music from a computer to a television. The slim, square gadget, which has a suggested retail price of $299, was previously promised to arrive by the end of February. […]

  • The Walking Dead 360 Experience: Negan

    'Walking Dead' Claws Deeper Into VR in AMC's New Virtual-Reality App

    After a slight delay, Apple said Wednesday it is now shipping Apple TV, a set-top box that can wirelessly stream or download iTunes videos, podcasts and music from a computer to a television. The slim, square gadget, which has a suggested retail price of $299, was previously promised to arrive by the end of February. […]

More From Our Brands

Access exclusive content