Game shipped four million units since May 4
Summer’s biggest movies aren’t only benefiting the studios.Videogame publisher Activision revealed Tuesday that its “Spider-Man 3″ adaptation has shipped a boffo four million units across all consoles from its May 4 debut through June 30. That makes it one of the best selling games to come out in the first half of 2007. “Shrek the Third” game, which came out May 15, has shipped a very strong two million units. And “Transformers: the Game,” which only hit stores June 26, shipped one million units in just its first five days, putting it on track to be a best seller as well. Big sales figures came despite only so-so reviews for all three games, showing how powerful a studio’s marketing onslaught can be when it comes to driving vidgame sales. As a result of the socko numbers for its movie tie-ins, as well as a solid one million unit perf for “Guitar Hero 2″ on the Xbox 360, Activision said its results for fiscal 2008, which ends next March, will exceed earlier guidance. Shares in Activision were up 4% at $19.18 in late-day trading Tuesday.
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