Yahoo, USA duet on music

Deals aims to promote emerging artists

USA Network and Yahoo have pacted to develop and promote emerging music artists.

Deal — the latest example of networks seeking new ways to limit music-licensing costs — will have Yahoo using its popular LaunchCast online radio service to identify indie and unsigned artists generating heat via user streams. USA will then sign those artists to a deal that will let the cabler “integrate” their music into various USA programming.

Goal is to turn relatively unknown acts into hotter commodities, while supplying USA with a potentially cheaper source of music for its skeins and on-air marketing. Similar idea is behind the Eye’s recent revival of CBS Records.

Spencer Proffer of Meteor 17 will oversee the development of the Yahoo-USA artists.

Chris McCumber, senior VP of marketing and brand strategy for USA, said the pact “has the potential to create a new model for the way musical artists are discovered and developed.”

More Scene

  • SAG Awards Prep

    Sneak Peek at 2018 SAG Awards Post-Show Gala

    USA Network and Yahoo have pacted to develop and promote emerging music artists. Deal — the latest example of networks seeking new ways to limit music-licensing costs — will have Yahoo using its popular LaunchCast online radio service to identify indie and unsigned artists generating heat via user streams. USA will then sign those artists […]

  • Sundance Parties

    Sundance 2018: The Insider's Party Guide

    USA Network and Yahoo have pacted to develop and promote emerging music artists. Deal — the latest example of networks seeking new ways to limit music-licensing costs — will have Yahoo using its popular LaunchCast online radio service to identify indie and unsigned artists generating heat via user streams. USA will then sign those artists […]

  • '12 Strong' film premiere

    '12 Strong': Chris Hemsworth Hopes Film Can Reduce 'Misconceptions' About Afghanistan

    USA Network and Yahoo have pacted to develop and promote emerging music artists. Deal — the latest example of networks seeking new ways to limit music-licensing costs — will have Yahoo using its popular LaunchCast online radio service to identify indie and unsigned artists generating heat via user streams. USA will then sign those artists […]

  • Guillermo del Toro, Greta Gerwig and

    Timothée Chalamet Says He'd Love to Work With Christopher Nolan or Guillermo del Toro

    USA Network and Yahoo have pacted to develop and promote emerging music artists. Deal — the latest example of networks seeking new ways to limit music-licensing costs — will have Yahoo using its popular LaunchCast online radio service to identify indie and unsigned artists generating heat via user streams. USA will then sign those artists […]

More From Our Brands

Access exclusive content