LONDON — Warner Music International is partnering with Premium TV to make its catalog of music videos available free on the Internet.
The companies believe that the phased launch of destination Web sites will prove popular with consumers, who will be able to search for videos by artist, genre or label. Warner says the platforms will be available in different languages and will carry a range of content, including previously unseen footage.
Key Premium TV features will include video programming that can be personalized, a “send to a friend” function and a video-on-demand service allowing streaming and downloading.
The companies will make money via in-stream advertising, pay-per-download offers and syndication to third parties in the digital and IPTV arena. The agreement also includes plans to develop subscription-based services for mobile devices.
In a statement, Warner chairman Patrick Vien said: “The depth and breadth of experiences that this partnership should ultimately provide means we will connect not only with traditional music fans, but with a broader audience who consume music on a more casual, lifestyle orientated basis.”