Event had deal with CBS Sports

Proving once again how difficult it can be to translate videogames to other media, the World Series of Video Games has shut down midway through its second season after it failed to attract sufficient sponsorship.

One of several competitive leagues for vidgame players, WSVG garnered substantial publicity when it made a deal with CBS Sports under which it bought time to air four hours of competition this year. Only one hour actually aired.

Previously, venture had a deal with Viacom under which it aired some of its competitions on CBS, MTV and College Sports TV.

In a statement on its website, the World Series of Video Games said, “The continuing challenges of securing adequate revenues to sustain the production of the WSVG’s large-scale events and television programming, in a very crowded field of competitive gaming leagues, has prompted us to re-evaluate our direction as an organization.”

WSVG’s only major sponsor was Intel. It had hoped to add more.

Other vidgame leagues vying for attention include the World Cyber Games, which has aired competitions on Spike, and the Championship Gaming Series, which was created by DirecTV and airs on the satcaster’s inhouse Channel 101.

WSVG was run by Games Media Properties, a vidgame marketing company that was originally funded in part by the William Morris Agency.

Company said it will now focus on another, more succesful part of its business: an advertising network for videogame-oriented websites.

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