Univision launches online telenovela

Interactive program stars former beauty queen

Univision bows today its first interactive online telenovela, which will be toplined by a former beauty queen.

The six-episode Latino sudser, co-produced with beauty brand Caress, launches in short form during primetime on Univision and will run in full form every week on the net’s website Univision.com.

“Mi Adorada Malena” (My Beloved Malena) stars former Miss Puerto Rico and Miss Universe 2005 first runner-up Cynthia Olavarria who makes her novela debut as Malena, a Caress spokesmodel who gets entangled in a love triangle. Viewers will have the option to choose from two endings.

Written by Univision writer and executive producer Alex Hadad, “Malena” will be cross-promoted by Caress parent company Unilever and Univision on multiple marketing channels. This includes weekly TV promos on Univision and its sister webs Galavision and Telefutura, online video ads, print ads and Univision radio spots.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading