Univision launches online telenovela

Interactive program stars former beauty queen

Univision bows today its first interactive online telenovela, which will be toplined by a former beauty queen.

The six-episode Latino sudser, co-produced with beauty brand Caress, launches in short form during primetime on Univision and will run in full form every week on the net’s website Univision.com.

“Mi Adorada Malena” (My Beloved Malena) stars former Miss Puerto Rico and Miss Universe 2005 first runner-up Cynthia Olavarria who makes her novela debut as Malena, a Caress spokesmodel who gets entangled in a love triangle. Viewers will have the option to choose from two endings.

Written by Univision writer and executive producer Alex Hadad, “Malena” will be cross-promoted by Caress parent company Unilever and Univision on multiple marketing channels. This includes weekly TV promos on Univision and its sister webs Galavision and Telefutura, online video ads, print ads and Univision radio spots.

More TV

  • Chris MatthewsTime 100 Gala, New York,

    Female Staffer Who Accused Chris Matthews of Sexual Harassment Received Severance from NBC

    Univision bows today its first interactive online telenovela, which will be toplined by a former beauty queen. The six-episode Latino sudser, co-produced with beauty brand Caress, launches in short form during primetime on Univision and will run in full form every week on the net’s website Univision.com. “Mi Adorada Malena” (My Beloved Malena) stars former […]

  • SATURDAY NIGHT LIVE -- Episode 1734

    'SNL': Alec Baldwin's Donald Trump Declares 'The War on Christmas Is Over' (Watch)

    Univision bows today its first interactive online telenovela, which will be toplined by a former beauty queen. The six-episode Latino sudser, co-produced with beauty brand Caress, launches in short form during primetime on Univision and will run in full form every week on the net’s website Univision.com. “Mi Adorada Malena” (My Beloved Malena) stars former […]

  • Rupert Murdoch

    21st Century Fox Clarifies Rupert Murdoch's 'Nonsense' Remark About Fox News Sexual Harassment

    Univision bows today its first interactive online telenovela, which will be toplined by a former beauty queen. The six-episode Latino sudser, co-produced with beauty brand Caress, launches in short form during primetime on Univision and will run in full form every week on the net’s website Univision.com. “Mi Adorada Malena” (My Beloved Malena) stars former […]

  • HBO Documentary President Sheila Nevins Stepping

    HBO Documentary President Sheila Nevins Stepping Down

    Univision bows today its first interactive online telenovela, which will be toplined by a former beauty queen. The six-episode Latino sudser, co-produced with beauty brand Caress, launches in short form during primetime on Univision and will run in full form every week on the net’s website Univision.com. “Mi Adorada Malena” (My Beloved Malena) stars former […]

  • Disney-Fox Deal Sets Up Scramble for

    Disney-Fox Deal Unleashes Flood of Free-Agent Executives, Talent

    Univision bows today its first interactive online telenovela, which will be toplined by a former beauty queen. The six-episode Latino sudser, co-produced with beauty brand Caress, launches in short form during primetime on Univision and will run in full form every week on the net’s website Univision.com. “Mi Adorada Malena” (My Beloved Malena) stars former […]

  • Morgan Spurlock Sexual Misconduct

    Morgan Spurlock's TNT Series 'Who Rules the World' Halts Production

    Univision bows today its first interactive online telenovela, which will be toplined by a former beauty queen. The six-episode Latino sudser, co-produced with beauty brand Caress, launches in short form during primetime on Univision and will run in full form every week on the net’s website Univision.com. “Mi Adorada Malena” (My Beloved Malena) stars former […]

  • George Clooney Matt Charman

    Watergate Series in the Works at Netflix From George Clooney, Matt Charman

    Univision bows today its first interactive online telenovela, which will be toplined by a former beauty queen. The six-episode Latino sudser, co-produced with beauty brand Caress, launches in short form during primetime on Univision and will run in full form every week on the net’s website Univision.com. “Mi Adorada Malena” (My Beloved Malena) stars former […]

More From Our Brands

Access exclusive content