Tokyo Metropolitan Television (Tokyo MX), a station broadcasting news and info about the Tokyo metro area, has linked with YouTube to webcast its programming on a branded channel — a first for a Japanese terrestrial station. Satellite TV platform Sky PerfecTV! also has a strand on YouTube.
According to the agreement between the two companies, inked Thursday, Tokyo MX will webcast three of its regular shows on a dedicated Japanese-language strand. The shows include Tokyo news and Tokyo Gov. Shintaro Ishihara’s regularly skedded press conferences. The aim of the webcasts for Tokyo MX is to inform viewers beyond its normal broadcasting area.
Tokyo MX first linked with YouTube and two other Internet sites last August to webcast programming, beginning with the 30-minute blog info show “Blog TV.”