Ticketmaster to share online profits

EventEngine system rewards websites for link

Ticketmaster has created a system to deliver coin to linked websites that drive online ticket sales.

The ticketing company has launched its first online affiliate network in the U.S., unveiling its EventEngine widget that allows websites to link with ticketmaster.com. Consumers and organizations register to become affiliates of Ticketmaster, which provides the widget.

Affiliates will be able to create online alerts about upcoming events, directing visitors to ticketmaster.com. Affils will have access to the company’s search buttons, banners and link engines.

Sean Moriarty, president and CEO of Ticketmaster, said the company will be expanding the number of tools and functionality in the system before rolling it out globally.

John Meglen, president and co-CEO, Touring and Special Events of AEG Live, touted the system for offering “a valuable new distribution channel.”

The Ticketmaster affiliate program and EventEngine widget were developed in association with buy at, an international affiliate network. The company will provide Ticketmaster with affiliate support, tracking, reporting and payment services.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading