SvT, TV4 team for Joost

Due to distribute programs on TV website

Swedish Television (SvT) and pubcaster TV4 will start distributing programs through TV website Joost within the next month.

Mattias Fyrenius, TV4’s head of new media, said the content will be limited at first due to copyright issues. SvT plans to show documentaries and other fact-based programming.

The success of the service will be evaluated next year.

Commercial channels TV3 and TV5 are more hesitant to take the leap online.

“It’s an economic question,” TV3 CEO Hasse Breiotholz said. “The viewers who watch our programs on TV are of more value to our advertisers than those who watch them through the Internet.”

Meanwhile, SvT has upped Stefan Baron to head of drama, based in Stockholm, replacing Daniel Alfredson.

Baron has worked at SvT for many years, most recently as head of sports and light entertainment.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading