Styponias to lead Microsoft biz team

Prudential analyst takes general manager post

Wall Street media and entertainment analyst Kathy Styponias is going to Microsoft, where she will lead the business development team that forges partnerships with Hollywood.

Styponias, who worked for the past 12 years as the senior cable, entertainment and satellite equity analyst at Prudential Securities, is taking up the newly created post of general manager in the tech giant’s media and entertainment group. She reports to Blair Westlake, corporate VP in charge of the group.

She will lead a team focused primarily on acquiring content for Microsoft’s growing suite of digital media services, including Xbox Live and Zune.

By hiring Styponias, who is well known among media execs, Microsoft is signaling a renewed investment in its relationships with content providers, just as it did when former Universal Television chairman Westlake came over in 2004.

Though Wall Street analysts have a mixed history when moving to executive suites, Microsoft is counting on her broad set of relationships to be a key asset in her biz dev position.

Styponias left Prudential several weeks ago when the firm shuttered its research division, part of an accelerating trend as investment and research groups grow further apart.

Though she rarely staked out controversial positions, Wall Streeters say she wasn’t afraid of a downgrade where she thought one was warranted.

(Steve Zeitchik in New York contributed to this report.)

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading