Net pacts with Channel One to target teens
NBC News has inked a three-year deal with student news net Channel One under which the Peacock will produce the web’s daily newscast and other news content for teens starting in the fall.
NBC News is devoting a production staff of 15 to the project, but Channel One will also have access to all of the news org’s newsgathering capabilities to assist in stories such as the U.S. presidential campaign and the malaria epidemic in Africa.
NBC said its commitment to Channel One will give the service “the full power of its news organization to cover the news wherever and whenever it breaks.”
Channel One reaches 7 million students with its 12-minute newscasts through wired middle and high schools across the country.
“We need to reach a new generation of news consumers,” said NBC News VP of strategic initiatives Lyne Pitts. “These kids need to know what’s going on in the world, and we can teach them about good journalism.”
NBC execs also hope that integrating Channel One talent into the network will create a farm team of young anchors and correspondents who could move on to the network.
Channel One alumni include CNN’s Anderson Cooper, CBS’ Tracy Smith and Lisa Ling, a special correspondent for “The Oprah Winfrey Show.”