Warner Bros. Television Group has tapped former AOL marketing exec Lisa Judson to top its toon unit.
Judson succeeds Sander Schwartz as prexy of Warner Bros. Animation. Schwartz ankled last month (Daily Variety, May 25).
Judson’s duties in the toon division include overseeing its expansion in the fast-growing area of original production for new media and broadband platforms. She will supervise traditional TV kidvid production for Kids’ WB!, Cartoon Network and other outlets, as well as the development of direct-to-video titles with the Warner Premiere homevid division.
She’ll work closely with the studio’s consumer products arm in developing products and campaigns built around contemporary and classic Warners animated properties.
Judson reports to Warner Bros. Television Group prexy Bruce Rosenblum.
“With Lisa, we have an executive with a proven track record in innovative, attention-grabbing marketing as well as finely honed creative skills and a keen understanding of the kids’ marketplace,” Rosenblum said. “We expect that she will step up our activities in the television production, new-media and direct-to-consumer arenas. Her 15 years of experience in kids’ TV and online marketing give her a unique combination of skills and insight.”
Judson most recently served as senior veep of marketing at Warner Bros. sibling AOL. She also spent nine years at Nickelodeon working in programming and marketing posts. In moving to Warner Bros., Judson said she’s jazzed at the prospect of working with the legacy of Termite Terrace as well as new properties.
“Warner Bros. has one of the greatest libraries of animation ever produced,” Judson said. “I think we need to reinvent it for a brand new distribution market where there are many more distribution channels for animation than ever before. We need to bring our product to kids and adults all over the world in new ways. The possibilities are endless.”
At AOL, Judson was heavily involved in marketing such original programming initiatives as the “In2TV” classic TV broadband service, a joint venture with Warner Bros.; the TMZ celeb news Web site, a partnership with WB-owned Telepictures Prods.; and the Mark Burnett-produced online original series “Gold Rush.” She joined AOL from Nickelodeon in 2003 as senior veep of programming.
At Nickelodeon, Judson rose to senior veep of programming and executive creative director. She helped launch Nick’s entry into the feature film biz with 1998’s “The Rugrats Movie.”