Veteran comedian creates buzz for 'Bee Movie'
After a quiet decade following his zeitgeist-defining TV series, the New York comedian hit every quadrant hard this fall in the run-up to his animated feature, “Bee Movie.”
At the Cannes Film Festival, he donned a bee suit and buzzed (via a cable) off the roof of the Carlton hotel. Then there were all those “Bee Movie TV Juniors” spots on NBC.
All that promo work paid off. The DreamWorks Animation pic — on which Seinfeld not only voiced the central character but also served as its creative overlord — grossed $38 million out the gate.
As for what was busying Seinfeld before “The Bee Movie” (which took four years to produce), he’s continued a steady regimen of live performances — considering that the comedian makes $60 million a year (mostly off of “Seinfeld” residuals), he plies this trade out of love.
As to a “Bee Movie 2,” stay tuned.
Point of view
“I don’t really plan my shows out,” Seinfeld said in a recent teleconference promoting the Las Vegas Comedy Festival. “I just kind of walk out onstage and kind of feel the room and go with how it feels that night.”