Imagi Intl. Holdings, the animation house behind “Teenage Mutant Ninja Turtles,” has pacted with Wah Shing Toys to develop toys based on Imagi’s $40 million toon movies “Gatchaman” and “Astroboy,” due for release in 2009.
Company said pact is different from normal license deals. “Usually movie studios sign a license agreement, then leave the toy company to fend for itself,” Imagi co-CEO Doug Glen said. “By pooling the creative juices of the toy designers, the resulting toys will be truer to the movies.”
The two are in discussions with other toy firms for marketing and distribution.