HBO’s digital shifts

Top execs leaving after consolidation

Several of HBO’s top digital execs have ankled as the company is consolidating operations in its New York headquarters under its new leadership.

Digital initiatives prexy Jim Moloshok, business development VP John Penney, and EVP new media programming Carmi Zlotnik are all leaving the company in an exodus of its execs who were leading the pay cabler’s online media efforts.

It’s believed that HBO will continue exploring digital distribution possibilities out of its New York office, though the departure of several senior execs is a sign those efforts may slow.

Moloshok, a new media vet who previously led Warner Bros. Online and then oversaw Yahoo’s entertainment efforts, was recruited by former HBO topper Chris Albrecht in late 2005 to explore new broadband opportunities. Zlotnik had been with the company for 20 years and most recently headed online programming. Penney came to HBO in 2003 and oversaw strategic planning for new media.

It’s not clear whether the network’s new CEO Bill Nelson will replace any or all of the departing execs.

HBO has been one of the most cautious networks when it comes to new media. It doesn’t sell or stream any of its series online, preferring to use the Web primarily for marketing and promotion. It also co-founded comedy site This Just In with corporate sibling AOL.

Neither HBO reps nor any of the departing execs could be reached for comment.

(Anne Thompson contributed to this report.)

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