Fox taking a shine to ‘Halo’

Studio signs deal to become primary licensor

Fox is back in the “Halo” business.

Less than a year after its plans to co-produce with Universal a movie based on Microsoft’s hit videogame franchise were abruptly canceled, 20th Century Fox has signed a deal to become the primary licensor for “Halo.”

That means the studio will handle worldwide merchandise licensing for “Halo” on behalf of the tech giant.

Though the unsuccessful film development helped bring the two companies closer together, Fox’s licensing division has a longer relationship with Microsoft. It handled similar duties for “Perfect Dark Zero” and “Kameo: Elements of Power,” two Microsoft-published games that came out in late 2005 in conjunction with the launch of the Xbox 360.

“Those two games established our relationship with them as a licensing agency, and those conversations continued during the same time that a ‘Halo’ film was in development here,” said Elie Dekel, exec VP of domestic licensing for Fox.

He added that Fox’s licensing division focuses primarily on teens and young adults instead of kids, as some other studios do, which makes “Halo” a good fit.

Fox is aiming to launch a broad array of products, from books to apparel to collectible merchandise, in conjunction with the release of “Halo 3” in September. But given the huge popularity of the vidgame series, Dekel said he’s confident his division can continue to sell licensed products in the next few years until a fourth “Halo” game comes out.

“Halo” is one of the videogame industry’s most popular franchises. Original game and “Halo 2” have sold more than 14.5 million units.

Fox is already in various stages of discussion with several dozen licenses and will be talking to potential partners at this week’s Toy Fair in Gotham.

More Film

  • Blade Runner 2049

    Oscars: 'The Last Jedi,' 'Blade Runner 2049' and More Advance in VFX Race

    Fox is back in the “Halo” business. Less than a year after its plans to co-produce with Universal a movie based on Microsoft’s hit videogame franchise were abruptly canceled, 20th Century Fox has signed a deal to become the primary licensor for “Halo.” That means the studio will handle worldwide merchandise licensing for “Halo” on […]

  • Eliza Hittman Penny Lane

    Eliza Hittman, Penny Lane Snag Rooftop Films Grants (EXCLUSIVE)

    Fox is back in the “Halo” business. Less than a year after its plans to co-produce with Universal a movie based on Microsoft’s hit videogame franchise were abruptly canceled, 20th Century Fox has signed a deal to become the primary licensor for “Halo.” That means the studio will handle worldwide merchandise licensing for “Halo” on […]

  • Ashleigh Cummings6th Annual Australians in Film

    Ashleigh Cummings Joins Warner Bros.' 'The Goldfinch' Adaptation (EXCLUSIVE)

    Fox is back in the “Halo” business. Less than a year after its plans to co-produce with Universal a movie based on Microsoft’s hit videogame franchise were abruptly canceled, 20th Century Fox has signed a deal to become the primary licensor for “Halo.” That means the studio will handle worldwide merchandise licensing for “Halo” on […]

  • Alamo Drafthouse Launching Video Rental Store

    Alamo Drafthouse Launching Video Rental Store in 2018 (EXCLUSIVE)

    Fox is back in the “Halo” business. Less than a year after its plans to co-produce with Universal a movie based on Microsoft’s hit videogame franchise were abruptly canceled, 20th Century Fox has signed a deal to become the primary licensor for “Halo.” That means the studio will handle worldwide merchandise licensing for “Halo” on […]

  • No Merchandising. Editorial Use Only. No

    Box Office: Fathom Events Sees Soaring 2017 Performance (EXCLUSIVE)

    Fox is back in the “Halo” business. Less than a year after its plans to co-produce with Universal a movie based on Microsoft’s hit videogame franchise were abruptly canceled, 20th Century Fox has signed a deal to become the primary licensor for “Halo.” That means the studio will handle worldwide merchandise licensing for “Halo” on […]

  • The CastPoveri ma ricchissimi movie photocall,

    Italian Moviegoers Shrug Off Sexual Misconduct Allegations Against Director Fausto Brizzi

    Fox is back in the “Halo” business. Less than a year after its plans to co-produce with Universal a movie based on Microsoft’s hit videogame franchise were abruptly canceled, 20th Century Fox has signed a deal to become the primary licensor for “Halo.” That means the studio will handle worldwide merchandise licensing for “Halo” on […]

More From Our Brands

Access exclusive content