Fox Entertainment Group has purchased Beliefnet, while Walt Disney Internet Group has picked up iParenting Media, as the companies look to bolster their faith-based and family operations, respectively, online.
Beliefnet will become part of Fox Digital Media, headed by prexy Dan Fawcett, and will serve as a platform for library content, as well as News Corp.’s faith-based businesses like HarperCollins’ Zondervan and HarperOne brands and 20th Century Fox Home Entertainment’s Foxfaith label.
In return, Beliefnet will provide spiritual programming for Fox’s divisions and partner with Fox Interactive Media to use the company’s FIM Serve advertising service.
Beliefnet, co-founded by CEO and editor in chief Steven Waldman, calls itself the largest online community for spirituality and inspiration, with 3 million unique monthly visitors and a daily email newsletter readership of nearly 11 million subscribers.
Company also has content deals with Time magazine, Yahoo and Chicken Soup for the Soul.
Meanwhile, the Mouse House will integrate iParenting’s content, reviews and services into Disney Online’s stable of family sites, including FamilyFun.com, Wondertime.com and Family.com. The content will also include product review site iParenting Media Awards.
Financial information regarding the deals was not disclosed.