Multi-college tour to also promote FunnyOrDie

Will Ferrell and a trio of up-and-coming comics are hitting the road in support of New Line’s “Semi-Pro,” launching a multicity college standup tour linked to his FunnyorDie website.

Thesp will headline seven shows over three weeks in February, teaming with leading standups Zach Galifianakis, Demetri Martin and Nick Swardson. Event, dubbed “Will Ferrell’s Funny or Die Comedy Tour Presented by Semi-Pro,” will kick off Feb. 4 in Kansas City and serve as a promotional run-up to the Feb. 29 release of the pic.

In addition to tubthumping “Semi-Pro,” event will also help hype FunnyorDie, which will have a video crew tagging along throughout the tour.

Clips from the standup dates, as well as other features linked to the tour, will be posted regularly on the popular viral video site. In turn, FunnyorDie will also be extensively promoting “Semi-Pro,” posting a new video starring Ferrell and co-star Andrew Daly at least once a week in the months leading up to the pic’s release.

“Not only will this tour make people laugh, but it’s going to change lives … I think,” Ferrell said.

Thesp has a history of going all-out to promote his films. For “Talladega Nights,” he appeared on multiple TV shows in character as racecar driver Ricky Bobby.

All of the comics involved in the FunnyorDie comedy tour have recently signed deals to produce TV programming for Comedy Central. Project was put together by CAA, which reps all of the talent involved.

FunnyorDie also remains a popular site on the Web, where it launched with “The Landlord,” a clip that’s now been viewed nearly 50 million times.

Tour will focus on East Coast and Midwest colleges, with stops in Michigan, Ohio, Pennsylvania, Rhode Island, Boston and North Carolina.

FunnyorDie tour is the latest example of Hollywood studios sending stars on the road to promote pics directly to consumers. John C. Reilly this week began touring the country in character as Dewey Cox in support of his pic “Walk Hard” (Daily Variety, Dec. 4).

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