LONDON — Internet TV service Brightcove is expanding its presence in Europe with the opening of a London office to manage its growing list of clients in the region.
Opening of the office follows the adoption of Brightcove’s online video platform by such U.K. media companies as BSkyB, Sony BMG UK, Emap and IPC Media, as well as the launch of a new partnership with Viacom-owned BET Networks.
The latter deal will see BET International extend the distribution of its content to online audiences in the U.K. via the launch of a new Internet video site, BETonBlast.co.uk later this summer. Using Brightcove’s technology, the site will enable users to share and embed BET’s video content on their own websites, blogs and social networks.
“With the launch of our beta broadband site in the U.K., users can get an early taste of our forthcoming multiplatform offering that’s set to debut later this year,” said Michael D. Armstrong, BET International senior VP and general manager.
Brightcove’s technology is already used by such U.S. media companies as CBS, Discovery, Fox Entertainment Group and MTV Networks, and the company has recently raised $82 million from investors such as AOL/Time Warner, IAC/InterActiveCorp, The New York Times Company and The Hearst Corporation.
“Consumers in Europe are amongst the world’s most tech-savvy and are embracing the transformation that’s taking place in the television industry today,” said Jeremy Allaire, Brightcove’s chairman and chief executive officer. “Bringing our multi-layered approach to Internet TV to Europe gives media owners in the region the highest degree of choice and control over the distribution and monetization of their Internet video content.”