After more than a decade in Virginia, top execs at AOL have their bags packed for Gotham.
Move is part of a broader reshuffle as the troubled Time Warner unit wraps its transition from subscription- based to ad-based biz. An unspecified number of senior execs will join the roughly 400 AOL employees already in Manhattan.
The company will retain some presence in Dulles, Va., and a few other cities.
In a bid to increase efficiencies in its ad business, AOL has also created a business unit called Platform A that will leverage targeting and measurement tools the company has acquired of late.
“Advertisers are increasingly demanding quality, scale and measurable results, and the new Platform A organization delivers that,” said Jeff Bewkes, prexy and chief operating officer at Time Warner.
Curtis G. Viebranz was named AOL exec VP and prexy of Platform A, reporting to AOL prexy-COO Ron Grant.
The new corporate digs will be at 770 Broadway, the converted Wanamaker’s department store building five blocks south of Union Square. Other tenants in the media-centric building include Nielsen and Viacom Intl.