U.K. DVD market passes billion mark

'Fellowship' is lord of the discs

LONDON — A billion DVDs have been sold in the U.K. since the format launched less than a decade ago, according to the British Video Association.

The bestselling DVD ever in the U.K. is “Lord of the Rings: Fellowship of the Ring,” which has sold almost five million units.

The two “Rings” sequels — “The Two Towers” and “Return of the King” — have also proved homevid hits, coming in second and fourth respectively in the all-time DVD sales chart.

Other top sellers are “Pirates of the Caribbean: The Curse of the Black Pearl” in third and “Shrek 2” in fifth spot.

The DVD one billion mark was reached seven years quicker than it took the same number of VHS units to fly off shelves.

“This landmark achievement shows the strength of DVD as a format and the continuing enthusiasm for DVD by the public,” commented Lavinia Carey, BVA director general. “The video sector is now looking beyond this moment to the future of home entertainment and the hope that the additional quality that high definition formats will deliver can bring further value, quality and choice to the market place.”

But while sales of DVDs continue to grow, the rate of growth is slowing down as a result of a maturing market, according to the BVA. Also, fierce competition has lead to price erosion, reducing the overall value of the market.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading