3-year-old distributor doubles DVD revenue
Company: Vivendi Visual Entertainment
Title: General manager
Leadership: Under O’Malley’s guidance, Vivendi Visual has built up a prized slate of comedy, urban and Latin DVDs that allowed the 3-year-old distributor to double its revenue in 2006 to well over $50 million.
Being a unit of Universal Music Group doesn’t hurt. But more important to its growth has been Vivendi’s focus on bringing in higher quality releases and working closely with producers and retailers to market those films to targeted audiences.
Recent releases have included Sundance-nominated music doc “New York Doll,” Sarah Silverman’s “Jesus Is Magic,” comedian Katt Williams’ “Pimp Chronicles” and videogame spinoff “BloodRayne.”
“BloodRayne” is the supplier’s top seller to date, with sales of 750,000 units, a strong showing for a film that did $2.4 million at the box office.
Vivendi continues to expand its slate, most recently signing on to distribute Shout! Factory, whose pop culture-heavy catalog includes cult faves like TV show “Freaks & Geeks.”
Vivendi is now moving into theatrical marketing, seeing it as a way to provide its indie clients with a coherent marketing plan from theatrical to DVD.
POV: “The focus that we’ve provided in these specialized areas has allowed us to gain a reputation among retailers of really being experts in this area,” O’Malley says. “I think that’s what helped the most.”