Tim Clott

Echo Bridge president erasing DTV stigma

Company: Echo Bridge Home Entertainment

Title: President

Leadership: Clott, a former Paramount and Lyrick Studios exec, has begun to supplement Echo Bridge’s $10-and-under DVD niche catalog with a wave of higher-priced new releases.

Titles like “Beer League,” starring Howard Stern sidekick Artie Lange, and “The Derby Stallion,” with “High School Musical” heartthrob Zac Efron, look to erase the straight-to-video stigma once and for all.

“Stallion,” which debuted in June, is receiving one of the indie’s first major consumer advertising campaigns — highly targeted at tween magazines and websites.

As Clott’s acquisitions team continues to snag DVD rights from the likes of Hallmark Entertainment (“Blackbeard”) and the Sci-Fi Channel (“The Last Sentinel,” starring “Battlestar Galactica’s” Katee Sackhoff), Echo Bridge has grown its retail share by adding independent wholesalers and revenue-share accounts — as well as coordinating release and promotions strategies closely with its sister TV unit.

POV: “Our titles,” Clott says, “can stand up well to the catalog of a major. There’s a certain freshness to a ‘Blackbeard’ or an ‘Absolute Zero,’ which hasn’t been through that mill of repricing and pay-per-view availability. And at $5 or $6, it’s less than buying a ticket to the movies for something you haven’t seen. I think there’s an expanding business in this area — you can move millions of units.”

See list of profiled execs.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading