Echo Bridge president erasing DTV stigma
Company: Echo Bridge Home Entertainment
Leadership: Clott, a former Paramount and Lyrick Studios exec, has begun to supplement Echo Bridge’s $10-and-under DVD niche catalog with a wave of higher-priced new releases.
Titles like “Beer League,” starring Howard Stern sidekick Artie Lange, and “The Derby Stallion,” with “High School Musical” heartthrob Zac Efron, look to erase the straight-to-video stigma once and for all.
“Stallion,” which debuted in June, is receiving one of the indie’s first major consumer advertising campaigns — highly targeted at tween magazines and websites.
As Clott’s acquisitions team continues to snag DVD rights from the likes of Hallmark Entertainment (“Blackbeard”) and the Sci-Fi Channel (“The Last Sentinel,” starring “Battlestar Galactica’s” Katee Sackhoff), Echo Bridge has grown its retail share by adding independent wholesalers and revenue-share accounts — as well as coordinating release and promotions strategies closely with its sister TV unit.
POV: “Our titles,” Clott says, “can stand up well to the catalog of a major. There’s a certain freshness to a ‘Blackbeard’ or an ‘Absolute Zero,’ which hasn’t been through that mill of repricing and pay-per-view availability. And at $5 or $6, it’s less than buying a ticket to the movies for something you haven’t seen. I think there’s an expanding business in this area — you can move millions of units.”